Regional Marketing Specialist
Remote, Worldwide | Full-time
Responsibilities
- Develop and implement a data-driven social media strategy aligned with business goals
- Conduct market research and competitive analyses for Italy and the EU, creating innovative campaign strategies
- Create high-quality, engaging content that reflects the brand’s aesthetic
- Manage content across Facebook, Instagram, and Twitter
- Monitor social media trends and competitor activity; respond promptly and professionally
- Collaborate with internal teams to ensure brand consistency and support lead generation
- Oversee marketing and branding efforts in Italy and the EU
- Work with the compliance team to explore new marketing opportunities within regulatory standards
- Provide dashboards and analytics, continuously monitoring traffic and campaign performance
- Manage regional marketing spend to align with strategic objectives
Requirements
- 2+ years in digital marketing and client acquisition
- Experience with Italian and EU markets in Broker/Financial Services/FinTech/Gaming/Insurance
- Strong design skills for creating engaging content
- Proficient in Miro, Canva, and social media management
- Excellent copywriting and communication skills in English and Italian
- Ability to develop effective marketing strategies
- Skilled in engaging with online communities
- Experience in data analysis and reporting
- Familiarity with Google Ads, Facebook, and analytics tools (Google Analytics, Tableau)
- Knowledge of SEO and keyword research
Will be a plus
- Experience managing accounts on search platforms (e.g., Google AdWords), handling keyword selection, audience targeting, identifying new campaign opportunities, and leading negotiations with digital agencies
- Based in Milano, Italy
- Understanding of CFDs
We offer
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 days for floating Public holidays
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)