SMM Specialist
Remote, Europe | Full-time
Responsibilities
- Implement SM strategy and campaign development on different GEOs across social media channels (Facebook, Instagram, TikTok, Telegram, X, YouTube) that prompt our consumer to engage and share with their community regularly
- To scale innovative ideas from conception to campaign execution, maintaining a distinct yet cohesive brand perspective throughout
- Lead competitive tracking of social activity, identify and ideate around new content and monitor the industry for best practices in driving engagement
- Assist in building an educational product on YouTube for Asian and MENA markets
- Establish benchmarks and best practices to guide and scale marketing efforts across all channels on certain GEOs
- Produce + edit original social media content that is highly creative and brings the brand to life through storytelling and connects with and engages consumers
- Approve social media calendar and UGC content provided by the Social + Content Coordinator
- Establish success metrics and analyze monthly KPIs across paid and organic social media channels, key competitor activity and influencer campaigns
- Brainstorm and assist SMM Team Lead on paid influencer campaigns and other partnership activations
Requirements
- Consumer-centric mindset, prioritizing the needs and preferences of consumers, influencers, and advocates in social media strategies
- Strong relationship-building skills, with the ability to engage multiple stakeholders and communities to achieve strategic objectives
- Ability to thrive in a fast-paced, deadline-driven environment, demonstrating exceptional organizational skills and attention to detail
- Keen awareness of pop culture trends and influential figures, with the agility to capitalize on emerging opportunities.
- Ability to effectively manage contractors
Will be a plus
- Experience with Fintech niche
- Deep understanding of local applications (Moj, MX TakaTak, etc)
We offer
- The opportunity to shape social media strategies for new and diverse markets, including Asia and MENA regions
- A chance to collaborate with a dynamic, international team of professionals passionate about innovation and growth
- Access to cutting-edge tools and technologies to support creative and impactful campaigns
- 10 paid sick leave days per year
- 20 paid vacation days per year
- Public holidays according to current legislation
- Compensation for professional education and language learning
- Compensation for a sports subscription or sports equipment