Brand Marketing Team Lead - JustMarkets Vi

Develop and execute long-term brand strategies aligned with business goals and global market trends
Lead multi-channel marketing campaigns (digital, social, traditional, PR) that increase brand awareness, engagement, and conversion
Build and manage a high-performing brand marketing team, fostering growth, ownership, and professional development
Ensure brand consistency across all touchpoints, including marketing materials, campaigns, and communications
Analyze performance metrics (brand awareness, engagement, ROI, etc.) and optimize strategies based on data insights
Manage the brand marketing budget, ensuring efficient allocation and maximum return on investment
Oversee content strategy and supervise creation of engaging and brand-aligned materials
Conduct market research and competitor analysis to inform decisions and enhance positioning
Collaborate with external partners and agencies to execute brand initiatives at scale and with impact
Lead digital marketing efforts across SEO, SEM, email, and social platforms for optimized performance
Drive innovation by testing new tools, trends, and marketing techniques that give the brand a competitive edge
Report regularly to senior leadership on brand health, campaign results, and strategic priorities

3+ years of experience in brand marketing, with proven success in developing and leading high-impact strategies
Marketing Campaign Management: Experience in planning and managing multi-channel campaigns, including digital, traditional, and social media.
Data Analysis & Performance Tracking: Strong analytical skills with tools like Google Analytics, marketing platforms, and Excel to evaluate KPIs and campaign effectiveness
Market Research: Ability to conduct research on competitors, consumer behavior, and trends to inform brand positioning
Social Media Management: Skilled in managing and optimizing social media strategies, content creation, and audience engagement across key platforms
Content Strategy: Experience developing and managing brand-aligned content across web, blogs, emails, and social media
Project Management: Ability to lead cross-functional teams, manage timelines, and drive execution of marketing initiatives
Brand Guidelines & Consistency: Skilled in developing and maintaining brand standards across all marketing touchpoints
Budget Management: Experience managing budgets and optimizing spend to maximize ROI
Design Tools Proficiency: Basic knowledge of tools like Adobe Creative Suite or Canva to oversee content quality

Medical insurance
21 days paid vacation days per year
10 paid sick leave days per year
Public Holiday by the Central Bank of Cyprus Public Holiday list
Flight tickets, hotel or apartment accommodation, migration support for you and your family (if relocating)
Budget for professional development and language learning
Budget for healthcare related expenses