Marketing Local Team Lead
Cyprus | Full-time
Responsibilities
- Manage the team of digital marketing and Social media to drive their motivation and enthusiasm
- Develop the strategy of online acquisition across all digital channels, including social media
- Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth
- Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media and email marketing
- Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs
- Plan annual, quarterly, and monthly budgets and manage forecasts
- Provide dashboards and analytics for each online channel
- Identify and deliver new opportunities and innovative campaigns/approaches
- Lead the negotiations with a digital agency and continuously monitor their performance
- Continuously monitor the quality of traffic
- Monitor and incorporate industry trends and best practices into marketing and sales efforts
- Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention
Requirements
- At least 3 years of successful experience in digital marketing to attract customers
- Experience working in a fast-growing digital agency/online business (e.g. e-commerce, online finance or other online B2C company)
- Experience in managing a team of 5 people
- Experience working with budgets from $50K
- Practical experience in attracting users in Arab markets
- Good understanding of the conversion funnel and its analysis
- Experience with Google Analytics or other web analytics tools
- Proven analytical and quantitative skills, including a deep understanding of online marketing metrics
- Developed negotiation skills, use of various “negotiation levers”
- Bargaining skills to reduce tariffs without losing traffic quality
- Advanced level of English and Arabic languages
Will be a plus
- Experience with SEO, Affiliate traffic, paid traffic sources
- Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
- Experience in cooperation with remote/foreign employees
We offer
- 21 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays according to the Cyprus Public Holiday list
- Medical insurance
- Extensive relocation package
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)