Regional Marketing Specialist

Regional Marketing Specialist

Remote, Worldwide | Full-time

Responsibilities

  • Develop and implement a data-driven social media strategy aligned with business goals
  • Conduct market research and competitive analyses for Italy and the EU, creating innovative campaign strategies
  • Create high-quality, engaging content that reflects the brand’s aesthetic
  • Manage content across Facebook, Instagram, and Twitter
  • Monitor social media trends and competitor activity; respond promptly and professionally
  • Collaborate with internal teams to ensure brand consistency and support lead generation
  • Oversee marketing and branding efforts in Italy and the EU
  • Work with the compliance team to explore new marketing opportunities within regulatory standards
  • Provide dashboards and analytics, continuously monitoring traffic and campaign performance
  • Manage regional marketing spend to align with strategic objectives

Requirements

  • 2+ years in digital marketing and client acquisition
  • Experience with Italian and EU markets in Broker/Financial Services/FinTech/Gaming/Insurance
  • Strong design skills for creating engaging content
  • Proficient in Miro, Canva, and social media management
  • Excellent copywriting and communication skills in English and Italian
  • Ability to develop effective marketing strategies
  • Skilled in engaging with online communities
  • Experience in data analysis and reporting
  • Familiarity with Google Ads, Facebook, and analytics tools (Google Analytics, Tableau)
  • Knowledge of SEO and keyword research

Will be a plus

  • Experience managing accounts on search platforms (e.g., Google AdWords), handling keyword selection, audience targeting, identifying new campaign opportunities, and leading negotiations with digital agencies
  • Based in Milano, Italy
  • Understanding of CFDs

We offer

  • 15 paid vacation days per year
  • 10 paid sick leave days per year
  • 10 days for floating Public holidays
  • Medical budget
  • Opportunity to work remotely
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)

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